Month: Feb 2020

Minimalist McDonald’s adverts feature ingredients lists but no brand name

14th Feb 2020

Advertising agency Leo Burnett has designed minimalist posters for McDonald’s with just lists of ingredients in the Helvetica font and no mention of the fast food chain’s name. London-based agency Leo Burnett teamed up with Minneapolis-based designer David Schwen to create the Iconic Stacks campaign for outdoor billboards. The “redacted” adverts have done away with both images of food and the McDonald’s name itself, focusing … More Minimalist McDonald’s adverts feature ingredients lists but no brand name

09:30 AM The Clever Lindlund Ruler Measures the Digital and Physical Worlds

14th Feb 2020

YOU CAN MEASURE most things in the physical world with centimeters and inches. A standard ruler handles both—but it ignores digital environments, which render in pixels, and typefaces, which print in picas. Designers who work with all four units either excel at mental math (a 12-point font is one pica, or 0.167 inches, tall), or, more … More 09:30 AM The Clever Lindlund Ruler Measures the Digital and Physical Worlds

When Websites Design Themselves

14th Feb 2020

Apple’s 1984 Macintosh revolutionized graphic design—but that was nothing compared to the coming wave of websites that’ll design themselves. Graphic design used to require physical work. To compose letterheads, business cards, brochures, magazines, books, and posters, you hunched over a desk or a light table. You cut and pasted paper or assembled metal type on a … More When Websites Design Themselves

Steve Ballmer’s USAFacts Uses Smart Design To Make Sense of Government Spending

14th Feb 2020

SAY YOU WANT to know the total number of students who attended charter school last year. Where would you look to find that information? You’d probably start with Google, which directs you to the landing page of the National Center For Education Statistics. From there you have to do some digging. Scroll down the page until … More Steve Ballmer’s USAFacts Uses Smart Design To Make Sense of Government Spending

The Best Drawing Apps for Every Kind of iPad Artist

14th Feb 2020

The iPad Pro and Apple Pencil 2 are my favorite art tools, hands down. (Learn all about iPads here.) They’re the only tools that have ever come close to replacing my box of drawing pencils and sketchbook. There’s just something uniquely intuitive about the pairing of the Pencil and Pro that makes me want to draw, sketch, paint, and take handwritten … More The Best Drawing Apps for Every Kind of iPad Artist