Advertising agency Leo Burnett has designed minimalist posters for McDonald’s with just lists of ingredients in the Helvetica font and no mention of the fast food chain’s name.
London-based agency Leo Burnett teamed up with Minneapolis-based designer David Schwen to create the Iconic Stacks campaign for outdoor billboards.
The “redacted” adverts have done away with both images of food and the McDonald’s name itself, focusing wholly on the typography.
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