Advertising agency Leo Burnett has designed minimalist posters for McDonald’s with just lists of ingredients in the Helvetica font and no mention of the fast food chain’s name. London-based agency Leo Burnett teamed up with Minneapolis-based designer David Schwen to create the Iconic Stacks campaign for outdoor billboards. The “redacted” adverts have done away with both images of food and the McDonald’s name itself, focusing … More Minimalist McDonald’s adverts feature ingredients lists but no brand name